10 December 2004

BMW - Big Money Wheels

I saw these in the window of a BMW boutique in Apgujeong, Seoul. It's one thing to stick your logo onto the occasional t-shirts, key chains, coffee mugs and the likes. But this?

Anyone care to guess how much one of these wheelies cost?

On the bright side though, at least it's more eco-friendly than the Toyota Prius. :oP

A case of branding gone too far? Only in Apgujeong.

Sidenote - Apgujeong is often touted as the "Beverly Hills" of Korea, that section of Seoul for the haves to see and be seen. The shopping and eating in this neighbourhood reflect its affluence accordingly.

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